![]() ![]() ![]() In fact, studies show consistent visual brand messaging across media channels increases revenue up to 23%. Today your social media visual presentation is like the cover of your book, and it’s imperative to use visual branding to catch your audience. In small business marketing, first impressions are everything! In society, we often say, “don’t judge a book by its cover,” but in today’s visual marketing world, that’s just lousy advice. In addition, it is crucial to communicate your brand’s visual language, messaging, and personality and give your YouTube channel that professional finish. The YouTube channel banner size often needs adjustments due to the specific dimension requirements, so it is essential to pay attention to sizing details. The banner can be a crucial factor in whether visitors decide to browse through your channel, watch more content and subscribe. It’s the first thing visitors see, and it provides viewers a sneak peek preview of your channel and what they can expect from your content based on your visual branding. This article will provide you with a banner guide containing vital information to help your YouTube channel and promote growth.Ī banner is the large banner image that sits on the top of a YouTube channel page. This is what is known on YouTube as a banner, or channel art, and is a key factor in how much attention and followers your channel is going to get.Ī banner (commonly referred to as Channel Art, Channel Header Image, or YouTube Header) is a powerful way to instantly capture viewers’ attention and communicate why your viewers should subscribe to your channel. Scrolling through YouTube channels, you have probably noticed that all YouTube channels have a large rectangular photo that resembles a cover photo on Facebook. One of your first action items should be to make the most of your YouTube banner’s size, design, and format. Read affiliate disclosure here.If you are looking to draw more attention to your YouTube channel, you are going to want to have all your visual assets optimized. If you have any questions, comments or concerns, do not hesitate to leave a comment below. ![]() If you’d like to simply download a copy of a blank template with sizing and guidelines already arrange instead of having to do so yourself, you can grab a copy in native GIMP format here: gimp-channel-art-template.zip Video Tutorialįor complete step-by-step instructions with voice narration, watch the video tutorial below. If you’d like to add your social media profiles to your design, check out my free bundle of social media icons. Here’s a copy of the image I used for the background in case you’d like to use it yourself… Click the image to be taken to the download page Skip to the end of the post and watch the video tutorial if you’d like to see how to create this specific design. Channel Art Designįor the sake of this tutorial, I put together a very simple design that is depicted below… You will now be free to start designing! As mentioned previously, make sure you keep important info within those blue guidelines and large enough to be seen on a mobile device with a small screen. I made the background black just so you can see the guide lines. This will generate a series of guides on your document that will represent the safe area that all of your import contents need to be contained within. Now delete that layer and go to Image > Guides > New guide from selection. Next, right-click the new layer and select “Alpha to selection”. Make sure you have the “Relative to” set to “Image”. Using the Alignment tool, click on the new layer to active it and center it on the page vertically and horizontally.
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